As the seasons change, our hair goes through its own transformations. In the winter, it craves extra moisture, leading us to use hydrating masks and oils to help combat the dryness. When summer arrives, our hair faces new challenges like additional UV exposure and high humidity, prompting us to switch to products with SPF and anti-frizz properties. Our scalps also need attention as they can experience fluctuations between dryness and oiliness. So adapting our hair care routine is key to keeping our scalps happy and our hair healthy. Let's welcome the seasonal changes and discover some products that can be beneficial!
Utilize the ideal opportunity to hydrate dry hair overnight with amika: dream routine, a moisturizing hair mask that offers deep nourishment without silicone. Infused with hyaluronic acid, this treatment boosts moisture retention for 72 hours and has been proven in clinical studies to triple hair hydration by the following morning.
how to use?
it's called beauty sleep for a reason...
comb through hair.
pump 1-4 times into hands depending on hair length and thickness.
apply to dry or damp hair before bedtime.
distribute from mid-lengths to ends.
Get effortlessly smooth and silky hair in just 60 seconds with the amika: smooth over frizz-fighting treatment. This mask reduces frizz by 73%*, even in humid conditions, and is clinically proven to make hair 2.2 times smoother for up to 72 hours*. Infused with glycolic acid, water lily extract, and amika's signature ingredient, sea buckthorn, for optimal results.
how to use?
we’re unfriending frizz. here’s how:
• after cleansing + conditioning, squeeze excess water from hair.
• fully saturate product from mid-lengths to ends.
• wait 1 minute, then rinse.
• heat style for best results.
Experience the remarkable benefits of amika: the kure intense bond repair hair mask. This advanced formula, featuring bond cure technology, effectively repairs and strengthens dry and damaged hair. Clinical studies show significant results after just one use: hair becomes 3.2 times stronger, 8 times more conditioned, and experiences 69% less breakage. Infused with mango butter, shea butter, and borage oil, it provides intense moisture for healthier hair.
how to use?
kure your strands
after cleansing with the kure bond repair shampoo, gently massage kure intense bond repair mask through hair from roots to ends. leave on for 10 minutes, then rinse.
use as a weekly intensive treatment in place of the kure bond repair conditioner.
pro tip: the kure intense bond repair mask works well with any amika wash product!
Healthy hair begins with a healthy scalp. amika: detox is a powerful haircare product designed to provide a deep cleanse for your scalp, effectively removing build-up, dirt, oil, and unpleasant odors. By gently exfoliating and purifying the scalp, this product helps to create an optimal environment for hair growth and health.
The unique formula of Amika: detox contains nourishing ingredients that not only cleanse but also rejuvenate and revitalize both the scalp and hair. Regular use of this detox treatment can help to maintain a balanced scalp pH, promote circulation, and prevent issues such as dandruff and itchiness. After using Amika: detox, you will experience a sense of cleanliness and freshness that will leave you feeling invigorated and ready to style your hair with confidence.
amika: reset clarifying gel shampoo: infused with scalp-loving ingredients like pink clay and charcoal, indian cress stem extract + sea buckthorn, this innovative shampoo is just what your scalp needs for the ultimate reset.
amika: reset cooling gel conditioner: hit reset with this cooling conditioner that gives your strands a refreshing burst of hydration.
amika: reset pink charcoal pre-cleansing oil: this invigorating scalp cleansing oil detoxifies while banishing build-up, dirt, oil + odor for an overall fresh feeling. key ingredients charcoal + pink clay gently draw out impurities without stripping.
how to use?
section dry, unwashed hair.
apply reset pink charcoal pre-cleansing oil to the roots + massage to distribute.
wait 3-5 minutes.
add water to transform oil into a milky lather. rinse thoroughly.
dispense reset clarifying gel shampoo into hands, apply to wet hair + massage thoroughly from root to tip.
rinse + follow with the reset cooling gel conditioner—massaging into wet hair for 1-2 minutes. rinse.
Choosing the appropriate hair products tailored to your specific hair type and concerns each season is crucial for achieving the desired results. The market is filled with a wide array of hair products ranging from shampoos, conditioners, serums, oils, and styling products, each designed to address different needs.
Understanding the ingredients in your hair products can also play a significant role in enhancing the health and appearance of your hair. Ingredients like sea buckthorn, hyaluronic acid, mango butter, shea butter, and borage oil are known for their nourishing properties and can help strengthen and repair damaged hair strands. On the other hand, products containing sulfates and parabens may strip the hair of its natural oils, leading to dryness and damage.
In addition to selecting the right products, it is essential to establish a consistent hair care routine that includes regular washing, conditioning, and treatments to maintain the overall health of your hair. Proper styling techniques and tools, such as heat protectants and low-heat settings on styling tools, can also help prevent heat damage and breakage.
In conclusion, investing time and effort into choosing the right hair products and developing a personalized hair care regimen can truly transform the look and feel of your hair, leaving you with healthy, luscious locks that you can confidently flaunt.
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